The idea was to create a digital challenge that allowed consumers to prove they had exquisite taste.
Over eight weeks, the brand tested their customers’ knowledge of obscure luxuries relating to travel, mixology, fashion, wellness, art and cuisine. Participants shared their entries and social influencers helped amplify our message. Only eight individuals could prove their mettle.
The reward?
An exclusive, real life day of luxury. The day was documented and in turn used to generate more social content by both the brand and the winners, further extending the program’s reach.
