In summer, people often forget that packing a sandwich can be a great lunch option. To shift this behavior, we connected the idea of sandwich-making with one of the best parts of summer: the weather. And so, The Sandwich Index was born. By linking each day’s forecast to a crave-worthy sandwich recipe, we showed how Hillshire Farm can elevate your lunch from good to great. The campaign ran across display ads, the Weather Channel app, digital out-of-home placements, and radio.

Contextual messaging was delivered to users of the Weather Channel app in real time. The banners directed viewers to HillshireFarm.com, where they could explore a selection of delicious sandwich recipes.

Across social, we partnered with Chef Byron Talbott, who created six unique recipes inspired by different regions across the United States.