During summer, people forget that packing your own sandwich is a great lunch option. To change this behavior, we paired the idea of making a sandwich with what makes summer great…the weather. Thus, The Sandwich Index was born. By linking the day’s forecast to a delicious sandwich recipe, we helped people understand that Hillshire Farm can help take your lunch from good to great. The program lived across display ads, the Weather Channel App, digital Out-Of-Home, and radio.

Contextual messaging was served to users of the Weather Channel App in real-time. The banners led viewers to HillshireFarm.com, where they would find a selection of delicious recipes.

On Social, we partnered with Chef Byron Talbott, who created six unique recipes based geographic regions across the United States.