Tyson Chicken Snackers

How do you describe Tyson’s Chicken Snackers? Since words don’t fully describe the delicious flavor, we brought the experience to life through a series of epic snacking adventures. This meant creating video pre-roll, social video, a Snapchat filter and even a Snappable game.

We created a Snappable game to extend our message into social media. The game let players don a 10 gallon hat, mount a trusty chicken stead and try to eat as many pieces of chicken, bacon, cheddar and ranch as they could. Our audience helped amplify our message by challenging their friends to beat their score.